I’m a behavioral researcher with 10+ years of experience helping product, design, and business teams make smarter decisions through UX and CX research.

I specialize in uncovering the needs, motivations, and friction points that shape real behavior, then translating that insight into clear direction for teams. My background includes building research roadmaps, leading mixed-methods studies, owning Qualtrics and Voice of Customer programs, and partnering cross-functionally to improve products and customer experiences.

Outside of research, I play guitar in bands around DFW while plotting my next escape to the nearest beach.

If you’d like to collaborate, or just want to talk music, let’s chat!

Here’s me foraging for low-hanging UX fruit.